Can you find them?

So the tags are up, this are just a select few out of the 100 that have been distributed around PCA and the city centre. It's too early to really figure out how they're being received but currently we're at 94 fans of the project on Facebook, which I'm sure will be helped along by the guerilla project. A friend who goes to the college sent me the following picture earlier today, which proves that people are finding them and noticing them in all of their locations.



Overall, I think the tags look really great and work well in the environments they've been placed in. It's just a case of people taking notice of them now and enquiring as to who we are, which is something of an experiment itself, since it's hard to guess how people will react. However, I am positive about the parcel tags as a marketing strategy, I think they look great, the design is simple and effective and they're an item that makes you want to pick up and look further into. I think with the company only just starting up now, yet already advertising, it's a good way to gather up hype towards projects for the collective in the future.

First Parcel Tag Distribution

I tied my first parcel tag into the general public area. Obviously, I still have many to distribute, but it was quite exciting seeing the first one go up in the branches of the tree, flying around in the wind, waiting to be found or seen or thrown away even. Guerilla advertising is all a big social experiment, all of it relies on how different people react to certain methods within the marketing strategy.

More pics to come of parcel tags in different environments!

Final Parcel Tags

This is an image with all of my parcel tags finished. I had to individually stick each sticker to the parcel tag, but since the stickers are clear it allowed for small human errors to slip past the net of people who will recieve the tags. However, no quality was lost, and when I showed the final result to a number of people I received some great compliments in how well they had turned out.

The next stage of my parcel tag project is to begin distributing them.

Sticker Production

I printed out the design I have created onto sticker paper that I ordered from Amazon. I couldn't be more pleased with the result, the ink dried really nicely onto the sticker paper and left a really nice texture (a matte effect with raised text from the ink design). Despite being printed off at home, the quality of the final images was fantastic. Since the sticker paper was one A4 sheet, I printed off my design nine times on each page - which left with 99 stickers to cut out by hand.

This was quite a daunting task, but once I had figured out the most time effective way to cut out all of my stickers with minimal problem. This stage was very exciting in the production of my parcel tags, since it really felt like they were taking shape and I wouldn't lose any quality - which I was worried about.

Ready to print into stickers!

Final Tag Design

After a lot of playing around with type and after discussing my experiments with peers and tutors, I decided on using the above image as my final tag design. I originally didn't want to use any colour in my designs, since that keeps the process more cost effective, however, when a few people looked at my font experiments, a lot of people complimented the only colour choice of the designs, but weren't sure about the font.

Again, with more help from my peers and some tweeking with leading and kerning, I decided to use the font Tall Films, layered with three colours, magenta, cyan and black. This also gives it a fun 3D effect and an optical illusion feel that I think works well. I wanted to keep the design clean and simple - there's no need for excessively flashy graphic design when it comes to simple guerilla advertising. I want people to be intrigued and to want to find out more themselves. I also wanted to create something that people may want to remove from the environment and keep for themselves, stick on their bedroom wall etc.

To create my tags, I'll be printing onto the clear sticker paper that I bought and assembling the final artefact myself.

Clear Sticker Print Method

Found on Amazon

As a way of tackling the problem with printing onto postal labels, I began looking into printing onto stickers. This would maintain the level of quality required and desired for the project, but also come under the handmade criteria of the project, which would mean I'd be printing it from home, and assembling the final product myself. I've figured out that I can fit 9 of each design onto an A4 sheet, meaning that with buying the 20 sheets on the website, I will definitely be able to cover all of the 100 parcel tags I've bought.

Design & Parcel Tag

Just a few quick mock ups on how the final product could look.

Parcel Tags

As an idea for my guerrilla advertising campaign, I've had an idea to use parcel tags as a means of advertising my design collective Us As One. By printing onto the parcel tags, and leaving them in certain areas of the city, by tying them to benches, trees etc, it would be a cute and creative way to get noticed.


I've developed a number of different logo ideas, that feature similar traits. I want to have a 3D sort of effect to the logo, but I wasn't sure which font would stand out as a good logo for the parcel tag. I think my preference at the moment is towards Phosphorus Trichloride which is a serif font that I found online, although I do find Didot Italic appealing as well.

The only problem with doing clean designs such as these for the logo, it could mean a lack of quality when combined with a rougher type of printing method. I'm beginning research into clean printing methods that would work well for this project.