So the tags are up, this are just a select few out of the 100 that have been distributed around PCA and the city centre. It's too early to really figure out how they're being received but currently we're at 94 fans of the project on Facebook, which I'm sure will be helped along by the guerilla project. A friend who goes to the college sent me the following picture earlier today, which proves that people are finding them and noticing them in all of their locations.
Overall, I think the tags look really great and work well in the environments they've been placed in. It's just a case of people taking notice of them now and enquiring as to who we are, which is something of an experiment itself, since it's hard to guess how people will react. However, I am positive about the parcel tags as a marketing strategy, I think they look great, the design is simple and effective and they're an item that makes you want to pick up and look further into. I think with the company only just starting up now, yet already advertising, it's a good way to gather up hype towards projects for the collective in the future.
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