Create a handmade, text-based guerrilla advertising campaign to promote a product that is ‘you’. Integrate text and image; think crop circles, pavement cleaning stencils, sticker bombing, neon, wool, photocopiers, origami, airships, robots, monumental letterforms, mobile homes, letraset, markers, paper trails, wheat pasting, projections, wigwams, skyscrapers, wooden type, sewing machines, lomo cameras and edible illustration.
Consider visual language and graphic elements such as composition, proportion, scale, hierarchy, syntax, pacing, sound, unity, space, mass, volume, spatial relationships, legibility, craft, contrast, balance, size, consistency, line, texture, variety, juxtaposition.
Research and inspiration
Chris Ware, Ed Fella, Why Not Associates, Ian Wright, Richard Beards, the Clayton Brothers, Richard McGuire, UHC, Banksy, Michael Perry, Wooster Collective, Geoff McFetridge, Deanne Cheuk, Ian “Swify” Swift, House Industries, Adam Hayes.
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