Guerrilla Marketing - Wikipedia
The wikipedia article on guerilla marketing basically outlines the 'rules' and ideals behind the guerrilla movement. The term was coined by Jay Conrad Levinson and was an advertising outlet for entrepreneurs and small businesses to creatively exhibit their companies and skills without a massive marketing budget.
Seven Free or Dirt Cheap Guerrilla Marketing Secrets
This is a great article that outlines simple and easy ways that you can advertise your company and business. Some of the ideas presented are quite obvious but what's good about this link is that it really encourages you to look for the cheaper options. The beauty of guerrilla marketing is that it can be really cost effective for smaller businesses looking for new clients.
10 Guerrilla Marketing Tactics for Designers
This is a helpful article since it's specfically focused on designers, and the ways in which they can advertise their creative services. All of the featured ideas are really cheap if not free, which shows how easy it can be to create hype over your design company with only a few of these in place.
Guerrilla Advertising - Creative Attention Seeking
A collection of 8 different articles, archiving various methods and guerrilla advertising stunts created all over the world by a number of companies, big and small, well known and just starting out. This is a great inspiration towards my project, but a little worrying since all these guerrilla examples seem to include a big budget - something that I don't have. It's also a little annoying that all these examples feature this common feature, since guerrilla marketing was originally created as a cost effective, cheap or free way to advertise.
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