guerrilla marketing.

Thursday, 12 May 2011

Cheap/Unique Guerilla Art

LED Throwies




LED throwies were a concept created by Graffiti Research Lab - an international collaboration of guerilla artists. They work together at creating new and innovative ways to create art in public areas. I was really inspired by the LED throwies as a really creative and clever way to not only advertise something, but also as a way to brighten up general surroundings - no pun intended.

http://www.instructables.com/id/LED-Throwies/

Laser Tagging




Another creation by the Graffiti Research Lab is laser tagging. It involves using a highly powerful projector and custom software to project and create temporary designs on canvases of buildings, walls and any other flat urban surroundings. This is a great way to get noticed, however, slightly more expensive than any other guerilla methods I've noted, since the projector is worth a lot of money and also a powerful expensive laser is needed for this to work too.

http://graffitiresearchlab.com/projects/laser-tag/


Looptaggr.





Looptaggr was a project created by Ariel Schlesinger & Aram Bartholl. Together, they created a simple and dirt cheap way to stencil and spray designs on a loop. This allows for spraying tags whilst moving (as the video shows) but is also a great way to repeat your design in certain areas, without applying stencils over and over again. This is a great example of a cost effective way to create guerilla art.

http://graffitiprinter.com/make/

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