guerrilla marketing.

Saturday, 21 May 2011

Bus Stop Advertising


One way in which I could use the large scale posters in my guerilla advertising campaign, would be to 'hack' bus stop advertising. By covering advertising found on bus stops with my own versions, it's not only a way in which to take back public space to the public domain (in the sense, that this is free advertising for a collaborative design project, NOT a profit run business) and it's also a great way to get in the public eye. In a way, hacking the bus stop advertising is not only an interesting way to get my project out there but it's also an ironic way to effectively use guerilla advertising.

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