guerrilla marketing.

Wednesday, 25 May 2011

Bus Stop Ad Poster


Using the design I had created for the parcel tags as an experimental design, I created a 1.3 metre by 1.8 metre size poster to advertise my company. I used the inDesign tile option when printing and it created the large scale poster using 49 pages of A4 paper. As it printed out, I laid the paper onto my bedroom floor and watched as it began to grow in size.

My plan with this poster is to take it to a derelict place in Devon and paste it up using a homemade wheatpaste. I think due to the time scale of the project and the possibly legal issues I may have to deal with due to the nature of guerilla advertising, I won't be able to post my poster up in an area commonly used by the general public at this stage. I do still want to put up the poster somewhere in a busy place, but it would take a lot of planning to do so, of which I don't have the time to do. However, I do want to see the poster pasted up and in its full glory, so I think using an abandoned building could be a way of really showing it off before testing it with people. I think after doing this I will have a better idea of the impact it will have when placed in a more appropriate environment.

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